Marketing and Strategy News

When IBM’s Deep Blue supercomputer defeated reigning world chess champion Garry Kasparov in 1997, some said it was the beginning of a long-predicted takeover of the human world by Artificial Intelligence. Similar concerns were expressed when the internet...

The DECA club at the Huntsman School of Business at Utah State University competed at the national DECA competition in Orlando. 11 of the 14 competitors were named finalists in their respective categories and qualified for the final round of competition. ...

Each year, the Jon M. Huntsman School of Business recognizes top-performing students, staff, and faculty for their academic and professional accomplishments. For the 2022-2023 academic year, we would like to acknowledge and commend the following individua...

We are pleased to announce that the Huntsman School of Business and School of Accountancy’s business and accounting degree programs have successfully completed the continuous improvement review process, and have received the news of their extension of acc...

Children that have a natural interest in playing with Rubik’s cubes are more likely to enjoy learning about, and studying, math when compared to children who do not like playing with Rubik’s cubes.

Born in a refugee camp in Thailand, Lay Lian Doh immigrated to the United States at six years old with her family. They came alone; their relatives had been scattered from Australia to Norway. Unable to speak English, and with no family or friends to assi...

Ken Snyder lost his daughter, Katie Snyder Evans, to a drunk driving accident in October 2017. She was driving home from UCLA Medical Center after caring for her 8-week-old preemie twins when a drunk driver crossed the median and crashed into her head-on...

If you ask Chalon Keller why she walks fast, she’ll tell you: I don’t have time not to. What she really means is: I’m on a mission. The youngest of five children, Chalon grew up in a small town in southern Idaho. She worked hard on the family farm from an...

Being shot in the back during a robbery at his chocolate factory was the lowest point in Alfredo Solar’s career, but not because of the wound. He was lucky; the bullet passed all the way through him without damaging any vital organs. But the months Solar ...

Each year, the Jon M. Huntsman School of Business recognizes top-performing students, staff, and faculty for their academic and professional accomplishments. For the 2021-2022 academic year, we would like to acknowledge and commend the following individua...

Utah State University’s Stephen R. Covey Leadership Center will present to former CEO of Chairwomen of the Board of PepsiCo Indra Nooyi its Principle-Centered Leadership Award on Friday, October 29.

Utah State University's Jon M. Huntsman School of Business will host an Intermountain Growth Summit for owners of small and medium-sized businesses Friday, Oct. 1. The summit will connect entrepreneurs, business owners, and community leaders with brillian...

Professor Teppo Felin has been named the inaugural Douglas D. Anderson Endowed Professor of Strategy and Entrepreneurship at Utah State University. The Anderson chair is one of five endowed professorships established in 2019 by the Jon M. Huntsman Foundat...

As we begin to recover from the COVID-19 pandemic, how will our world be different? In a look at The Big Picture, faculty from the Huntsman School provide their thoughts on leadership, learning and teaching, finance, and energy.

Huntsman Student awards for the year of 2021. 2021 Student Awards, Geraldine Robins Award, students awards

The Intermountain Growth Summit, hosted by the Huntsman School entrepreneurship center, is the premiere forum for small and medium-sized enterprises—the often overlooked 99.9% of all businesses in the Intermountain West. The summit connects entrepreneurs,...

Faculty honors for Huntsman School of Business faculty members for the year 2021.

Humans are at their best when they are deeply connected to other people, live with purpose and authenticity, and work to fulfill their unique potential. Together, these concepts encompass the philosophical ideal of human flourishing, and form the foundati...

The Covey Leadership Center hosted the first virtual International Executive Challenge (IEC), on March 19, 2021, bringing together student teams from six countries. As a virtual leadership case competition, the IEC gave students from around the world the ...

When Marketing Professor Sterling Bone came to the Huntsman School, he brought with him a vision for a professional sales program and a host of contacts. Our students have benefitted from both, evidenced by a growing pipeline of talent to General Mills.

Marin Christensen and Angie Kleven have accepted leadership roles with the Utah Women & Leadership Project (UWLP) to strengthen the impact of Utah girls and women by producing relevant research and resources for working women, and by organizing events tha...

I chose the Huntsman School because of its trajectory. Dean Anderson’s focus on excellence has attracted faculty and students who are motivated to Dare Mighty Things, and I love the opportunity to be involved in helping accomplish the school’s mission.

The Jon M. Huntsman School of Business wishes to recognize those individuals within our college who recently received promotions. These individuals are: Dr. James Feigenbaum, Associate Professor in the Economics & Finance Department, was promoted to Full ...

The Stephen R. Covey Leadership Center at the Jon M. Huntsman School of Business at Utah State University hosted the first virtual International Executive Challenge (IEC), on March 19, 2021, bringing together student teams from six countries.

Three Huntsman students and a Huntsman club were recognized at the 63rd Annual Robins Awards Ceremony at Utah State University. The Robins Awards are the most coveted of all Utah State honors. They reward students and faculty for hard work and dedication ...

The Huntsman Marketing Association held its Spring Marketing Case Competition on Thursday, March 25 at Huntsman Hall. The competition was sponsored by ICON Health & Fitness and focused on creating social media marketing campaigns forNordicTrack treadmil

Put on through the Covey Leadership Center in the Jon M. Huntsman School of Business, the World's Principled Leaders Series is hosted by the inaugural Stephen R. Covey Endowed Professors of Leadership, Lord Dr. Michael Hastings and Boyd Craig. The speaker...

When uncertainty reigns and an economy shrinks, management is often driven to engage in downsizing. Typically governed by conventional management thinking, most such efforts produce predictable outcomes: People are removed, money is saved and signals of r...

The Jon M. Huntsman School of Business is proud to announce that Professor Teppo Felin will become the first Douglas D. Anderson chaired professor of strategy and entrepreneurship at Utah State University on July 1, 2021. The Anderson chair is one of five...

Utah State University student Adam McClanahan has been named a Region VI Student Leader for the 2020-21 NIRSA Leaders in Collegiate Recreation Member Network. NIRSA’s Student Leadership Team is a group of dedicated student members committed to collaborati...

Susan Madsen is the Founder and Director, Utah Women & Leadership Project and Inaugural Karen Haight Huntsman Endowed Professor of Leadership in the Huntsman School of Business. She is also the Founding Director of the Utah Women & Leadership Project, whi...

Great leaders strive to live the kind of life that Ralph Waldo Emerson described, “The purpose of life is not to be happy. It is to be useful, to be honorable, to be compassionate, to have it make some difference that you have lived and lived well.”

Daily life around the world has been deeply impacted by the Covid-19 pandemic, from how we communicate, work, spend, and engage with healthcare, to our consumption of food, education, and the availability of goods and services. In a look at The Big Pictur...

Through three different programs, supported by funds from the US Government and by private donors, Huntsman students and faculty have jumped in to help members of the community adversely impacted by Covid-19.

Our Huntsman faculty and staff deserve recognition for their hard work, impressive accomplishments, and incredible attitudes. Recognize their awards and pay respects to dear friends.

Our students have accomplished many things along their Huntsman Journey. Student Accomplishments and Highlights October 26, 2020

A medical device firm started by a team of five interdisciplinary students from Utah State University, the University of Utah, and the University of Wyoming won the $25,000 grand prize at Utah’s statewide medical device competition. The firm, Optima Recov...

Organizations increasingly thrive when both men and women hold leadership roles and work together. Gender inclusivity in leadership benefits not only Utah’s businesses, but also its government organizations, such as state legislatures, city councils, and ...

A nonprofit sent Black and white “mystery shoppers” to branches of 17 banks, where they asked for loans under the Paycheck Protection Program. White customers got better treatment.

The Jon M. Huntsman School of Business wishes to recognize those individuals within our college who recently received promotions. These individuals are: Sterling Bone, Marketing and Strategy, Promoted to Full Professor; Kelly Fadel, Data Analytics and Inf...

Intrepid students who had been planning and preparing the culminating event of their school year refused to let the COVID-19 outbreak cancel their plans. Instead the Covey Leadership Fellows, business-minded Utah State University students from multiple di...

ON MARCH 23, the state of Louisiana issued a stay-at-home order for residents. That was the same day that Louisiana Tech University’s College of Business in Ruston was to conduct its peer review team visit with AACSB International to maintain its accredit...

When business leaders decide they know everything, they stop learning and their effectiveness immediately decreases…Leaders who are open to coaching typically want to learn more about themselves.

It is with utmost pleasure and delight that I share with you the news that we have attracted two outstanding individuals to serve as the Inaugural Stephen R. Covey Endowed Professors of Leadership at the Jon M. Huntsman School of Business: Lord Michael Ha...

Listen to the 1A Podcast with host Celeste Headlee and guest speaker Sean Covey as they discuss Sean adding his insights to his father's book "7 Habits of Highly Effective People." Sean agreed to contribute to the 30th-anniversary edition of the book unde...

The stock market has plunged and 36 million Americans have filed for unemployment. In this episode of Instead, USU Huntsman School of Business researcher Dr. Chad Albrecht helps us connect the dots between the COVID-19 pandemic and the Great Depression. W...

It is with great pleasure that I announce the appointment of Dr. Susan Madsen as a tenured, full professor in the Marketing and Strategy department of the Jon M. Huntsman School of Business, and as the inaugural Karen Haight Huntsman Endowed Professor of ...

The Huntsman School of Business’ ProSales team competed alongside 39 top universities at the University of Toledo Invitational Sales Competition (UTISC) and USU freshman, Andrew Marino, took home the 1st place prize in the Freshman/Sophomore Division. Fel...

A Utah State University study found that minorities were treated differently when pursuing loans for their businesses.

Utah State University research showing that minority and women applicants seeking small business loans receive poorer treatment and more scrutiny from bank lending officers was presented at a Consumer Financial Protection Bureau (CFPB) symposium on Nov. 6...

October 28, 2019 – The SEED (Small Enterprise Education and Development) program at Utah State University’s Jon M. Huntsman School of Business was recognized as one of the top entrepreneurship education programs in the world by the Global Consortium of En...

The greatest teachers live forever in the hearts and minds of the students whose lives they touch. With a unique capacity for understanding the way the world works and for communicating that to others, they cultivate passion, curiosity, and a pursuit of e...

Dr. Sepideh Raei, Assistant Professor of Economics and Dr Pedram Jahangiry, Visiting Professor in economics both find fulfillment in guiding students towards success. Investing time and effort into students is a worth-while.

In the summer of 2018, a small group of Utah State University students prepared for a very special graduation ceremony. Only they were thousands of miles away from home. There were no caps and gowns. And they weren’t the ones graduating.

Research published and presented by Huntsman School Faculty including Merideth Thompson, Katarzyna Bilicka, Bret Crane, Chris Hartwell, and Gary Thurgood.

Our Huntsman faculty and staff deserve recognition for their hard work, impressive accomplishments, and incredible attitudes. Recognize their awards and pay respects to dear friends.

From Woman of the Year to Undergraduate Research awards, our students have accomplished many things along their Huntsman Journey.

Utah State University celebrated its 132nd Commencement of May 2-3, 2019. The Huntsman School graduated 1,189 students, including Ivan Cheah, our Scholar of the Year, who came to USU from Malaysia, to those who grew up just a few blocks from campus.

Utah State University’s Jon M. Huntsman School of Business announced the establishment of the Huntsman Fund for Faculty Excellence. The $15 million fund will create a permanent endowment for named professorships.

“Dragon’s Breath” and “Nitro Pop” may sound like uncommon dessert names, but then again, using liquid nitrogen to make a treat isn’t very common either. “We wanted to have something where it is a good treat but it would be fun for anyone to get,” said Ma...

When a person walks out of the grocery store holding an eco-friendly canvas bag instead of a plastic bag, what gender do you think they are? Most likely, your unconscious bias answers that they are female. This is the type of answer Dr. Aaron Brough of Ut...

Sales: It is at the very heart of business. Accounting, financing, operations and human resource departments have very little to do that creates any value for the firm, “until a sale is made.” If you can’t close, you can’t compete, they say. Sure, most pe...

Utah State University (USU) had an outstanding showing at the state collegiate DECA competition in February. All twelve USU students who competed were finalists for their events and thus qualified for the national competition in Orlando, Florida, in April...

“Buy-in” is a term we often hear in our society. We can “buy-in” to a franchise, “buy-in” to an idea, “buy-in” to a new way of thinking or way of life, or “buy-in” to a potential solution. In a business setting, it can mean a lot of things, but let’s focu...

Out of 53 universities, the United States Association for Small Business and Entrepreneurship awarded first place to Utah State University’s Jon M. Huntsman School of Business for Excellence in Co-Curricular Innovation for its Small Enterprise Education a...

The United States Association for Small Business and Entrepreneurship (USASBE) awarded first place to Utah State University’s Jon M. Huntsman School of Business for Excellence in Co-Curricular Innovation for its SEED (Small Enterprise Education and Develo...

A waiter spitting in a rude restaurant-goer’s food, a service counter worker giving false information to a belligerent customer, a retail employee snubbing an angry shopper.

For years, Ginger Williams has been giving her food an extra kick with her own unique spices. Now she is doing the same for her business, My Hubby’s Kitchen, by adding a website.

“We intend that the principles Dr. Covey has articulated will have a lasting impact on our students, our faculty, and our staff as the new Stephen R. Covey Leadership Center becomes a reality.” Today these prophetic words spoken by Huntsman School Dean Do...

October 17, 2018 – Tracy Livingston, NuLife Energy CEO and founder and Chairman of Wasatch Wind, will speak at Utah State University’s Jon M. Huntsman School of Business following a special screening of Wind Uprising, an award-winning documentary about th...

In March of this year, I had the opportunity to travel to San Francisco with a group of students from the Huntsman School of Business to visit some very successful real estate firms in the Bay Area. We visited firms with extensive experience in property m...

The Jon M. Huntsman School of Business at Utah State University announced the Department of Management will be divided into two departments effective July 1, 2018. The establishment of two departments enables future growth and initiatives to be managed mo...

The Jon M. Huntsman School Commencement Ceremony held on May 5, 2018, recognized the 807 undergraduates earning their bachelor’s degree. Dean Douglas Anderson introduced the class of 2018, led by Huntsman School Teacher of the Year Polly Conrad, a lectur...

This year marked the 60th anniversary of the esteemed Robins Awards at Utah State University. At the award ceremony, the most coveted and prestigious of all university honors are given to students, faculty, and staff for outstanding dedication and hard wo...

Excerpt from NPR – “The main takeaway from this study is that there's a widespread stereotype that people hold, both men and women, that eco-friendly behaviors are feminine. And because of that, men are sometimes reluctant to go green because they want to...

With the Manhattan skyline plastered across her bedroom walls, Hadley Sargent’s sights were always set on a career under the bright city lights. And this Spring, when she graduates with a dual major in marketing and business administration, she’ll pack he...

When I entered the Huntsman School of Business in the spring of 2015, a then graduating senior named Steve Clark told me of his experience in beginning a great career with Koch Industries. He assured me that as long as I worked hard the faculty and staff ...

Students from the Huntsman Marketing Association student club helped local businesses improve their online presence during their fall semester service project.