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Management
Eric Schulz

Eric Schulz

Senior Lecturer and Co-Director of Strategic Marketing and Brand Management
Administration: Marketing, Branding and Public Relations
Department(s): Management
Location:  Business 309
Office Phone:  435.797.8216
Download Curriculum Vitae

Spring 2013 Course Schedule

MGT 3500 – Fundamentals of Marketing
Days: TR - Class Time: 10:30am-11:45am
Room: ENGR 101

Days: TR - Class Time: 1:30pm-2:45pm
Room: ESLC 46

MGT 4525 – NEW PRODUCT DEVELOPMENT
Days: MW - Class Time: 3:00pm-4:45pm
Room: BUS 216

Education

MBA, Brigham Young University, 1987 Emphasis: Marketing/Finance
BA, Political Science, Brigham Young University, 1980

Biography

Eric Schulz comes to us from a career in marketing and brand management with some of the top consumer product companies in the world – Procter & Gamble, Disney and Coca-Cola. He has extensive experience in sports marketing, having worked with NBC and World Wrestling Entertainment in 2002 to launch the XFL Football League. He has worked on the Olympics, in minor league baseball and for five years heading the marketing of the Larry Miller Sports & Entertainment Group, overseeing marketing for the Utah Jazz, Salt Lake Bees, KJZZ-14 TV and other Miller properties.

He is the author of The Marketing Game, How The World's Best Companies Play to Win, published in 1999 by Adams Media Corporation, with global sales of over 250,000 copies. Since 2002 he has taught Product Marketing & Brand Management to MBA students at the University of Utah and taught the same course at BYU for two years.

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