Management Directory

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Management
Eric Schulz

Eric Schulz

Senior Lecturer
Department(s): Management
Location:  Business 308
Office Phone:  435.797.8216
Fax:  435.797.1091

Education

MBA, Brigham Young University, 1987 Emphasis: Marketing/Finance
BA, Political Science, Brigham Young University, 1980

Biography

Eric Schulz comes to us from a career in marketing and brand management with some of the top consumer product companies in the world – Procter & Gamble, Disney and Coca-Cola. He has extensive experience in sports marketing, having worked with NBC and World Wrestling Entertainment in 2002 to launch the XFL Football League. He has worked on the Olympics, in minor league baseball and for five years heading the marketing of the Larry Miller Sports & Entertainment Group, overseeing marketing for the Utah Jazz, Salt Lake Bees, KJZZ-14 TV and other Miller properties.

He is the author of The Marketing Game, How The World's Best Companies Play to Win, published in 1999 by Adams Media Corporation, with global sales of over 250,000 copies. Since 2002 he has taught Product Marketing & Brand Management to MBA students at the University of Utah and taught the same course at BYU for two years.

Related Huntsman News Articles

Professor Eric Schulz’s Top 20 Super Bowl Ads (The Huntsman Post - February 2014)
Customer Service and Innovation are Key Today (The Huntsman Post - January 2013)
Huntsman Professors Offer Holiday Tips for Businesses and Consumers (The Huntsman Post - December 2012)
Huntsman Professors Have Written Some Books You Should Know About (Huntsman Alumni Magazine - Fall 2012)
Promotional Event Organized By Students Has Hogwarts Flavor (The Huntsman Post - November 2011)