Required Reading
Each year the college recommends a book that offers important insight for students and faculty. Students in BUS 3250, Discussions with Business Leaders, are required to read the selected book. Faculty, staff, and college board members are also encouraged to read the selection. Every year the recommended book is discussed at the Jon M. Huntsman School of Business Fall Start-up Meeting. The book sparks discussions that often generate new ideas as students and faculty explore its concepts and consider its possible applications.
2007 – 2008
Winners Never Cheat
Everyday Values We Learned as Children (But May Have Forgotten)
By: Jon M. Huntsman
2006 – 2007
Blue Ocean Strategy
How to Create Uncontested Market Space and Make the Competition Irrelevant
By: W. Chan Kim and Renée Mauborgne
2005 – 2006
The World is Flat
A Brief Histroy of the Twenty-First Century
By: Thomas L. Friedman