New York Times Quotes Edwin Stafford and Cathy Hartman
On July 23rd, 2006, over three million people were introduced to our very own Edwin Stafford and Cathy Hartman. And the discussion was diapers!
Rob Walker, in a New York Times piece entitled "Consumed: Silent Green," quoted a recent article in the journal Environment, titled "Avoiding Green Marketing Myopia" to reinforce the marketing strategy of an eco"friendly diaper. He wrote, "The authors (Jacquelyn Ottman, Edwin Stafford and Cathy Hartman) argue that many eco–friendly products fail precisely because the companies that make them put too much emphasis on the whole save–the–planet thing. To reach the mainstream, they say, such products need the attributes any product needs: cost effectiveness, convenience, status and so on."
New York Times piece entitled "Consumed: Silent Green,"
Stafford and Hartman continue to collaborate on various projects combining their expertise on marketing management, strategy, consumer behavior and environmental sustainability. In 2006, based on their research on wind energy and the development of the successful "Winds of Opportunity" campaign for Utah, Cathy Hartman and Ed Stafford received two $500,000 congressional grants to study the diffusion of renewable energy and economic development in rural Utah. Part of the grant will be used to establish a Center for the Transfer and Commercialization of Cleaner Technology.
With their continued success, it doesn’t appear that this will be Stafford’s and Hartman’s one and only interview with the New York Times!