Customer Service and Marketing Executivies to Speak at USU Seminar
LOGAN – Customer service and marketing experts will speak at a Partners in Business Seminar at Utah State University Nov. 7-8.
"There are a lot of exciting changes occurring with marketing and customer service right now," seminar coordinator Shannon Kuwitzky said. "This seminar is a great way to keep companies up-to-date on the changes."
The 17th Annual Partners in Business Customer Service and Marketing Seminar will feature former CEO of NuSkin Enterprises Steven Lund; vice president of shopper marketing at Frito-Lay Inc. Jeff Swearingen; and president and CEO of BCC Consulting Mike Kennedy.
Lund has been with NuSkin Enterprises since its founding in 1984 and now serves as vice chairman of the board of directors. He will discuss the benefits of adopting a direct-selling method.
As vice president of shopper marketing, Swearingen is responsible for leading the strategic development of marketing plans for Frito-Lay North America. Swearingen will talk about how companies can find unique ways to elevate their brand in a changing retail environment, Kuwitzky said.
Kennedy has more than 25 years experience with customer service in the contact center industry. He will discuss what it takes to deliver world-class customer service.
Other experts speaking include top executives from companies such as Flying J, Overstock.com, Zion's Bank, Comcast, Discover Financial, The SCO Group, Backcountry.com, Blendtec and Enterprise Rent-A-Car.
Partners in Business is a non-profit organization within the Jon M. Huntsman School of Business that is managed entirely by students under the direction of Bob Miller, executive director of the Shingo Prize for Operational Excellence.The program began in 1970 as a way to bridge the gap between business students and their future employers.
Tickets are still available for the two-day seminar. Register online at www.partnersusu.org or by phoning (800) 472-9965.