Lance D. Jacobs – B.A., Marketing, 1993
The Wall Street Journal
Cyber-security expert Avira announced today that Lance Jacobs has been appointed to the position of General Manager for North America. Jacobs will be responsible for day-to-day operations, increasing end-user and channel sales, as well as improving awareness of the Avira brand in North America. Jacobs' career to-date spans two decades in the software industry, focused mainly on sales, business development, and marketing. Most recently, Jacobs was vice president of sales at ThreatMetrix where he recruited and lead a global sales team that grew sales by 300 percent year-over-year and acquired more than 1,000 customers. Prior to ThreatMetrix, Jacobs was director of the Strategic Sales Group for North America at F-Secure (NASDAQ: FSC1V) where he built relationships with distribution partners including Charter Communications, Cox, DirecTV, Dish Network, Shaw Communications and others. Earlier in his career, Jacobs was director of business development at geolocation pioneer, Verifia (acquired by Quova/Neustar). "Lance has the energy and resourcefulness of an entrepreneur, yet he knows how to grow revenues within a larger organization as well," said Travis Witteveen, CEO of Avira. "We worked together when we were both at F-Secure, and I've watched his growing list of career accomplishments ever since. It's nice to have Lance back on my team again." Avira has quietly become one of the largest and fastest-growing antivirus software companies in the world with more than 100 million active users and 500 employees worldwide. The company is widely respected for its highly accurate malware detection rates and its security scanning technology which, in addition to powering its own products, is licensed by dozens of other security companies. "Avira has a strong brand in Asia and Europe, and I welcome the challenge of growing both sales and awareness for the company in North America," said Jacobs. "I have long admired Avira's track record in the security industry and I'm very pleased to be leading their North American operations."