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Cathy Hartman

Cathy Hartman

Department(s): Management
Location:  Business 306
Office Phone:  435.797.4062
Fax:  435.797.1091


Ph. D., Marketing, University of Colorado-Boulder, 1991 Emphasis: Social Psychology
MA, Environmental Economics, Wichita State University, 1973
BA, Economics, Pittsburgh State University, 1970

Related Huntsman News Articles

Article Published by Huntsman Professors is Widely Circulated, Translated Into French (The Huntsman Post - March 2013)
Marketing Professors Adjust Message, Kick-Start New Industry (The Huntsman Post - March 2013)
Huntsman Professors Find Ways to Make “Green” More Macho (The Huntsman Post - August 2012)
Cathy Hartman and Edwin Stafford help kick-start new industry in Utah (Huntsman Alumni Magazine - Spring 2009)


Cathy Hartman has been on faculty in the Department of Business Administration since 1992. She holds the rank of professor. Her research centers on how interpersonal influence and social systems affects the diffusion of ideas and clean products and technology. She is the principal investigator on a $1 million U.S. Department of Energy grant for developing wind power in the state of Utah. She teaches the undergraduate, senior level Buyer Behavior class and a graduate seminar in Consumer Behavior and Sustainable Marketing.

Research Area(s)

Consumer behavior and environmental sustainability.