Departmental News

May 15, 2013

Merideth Ferguson, assistant professor of management at the Huntsman School of Business, was recently quoted in a story in Newsday. The article focuses on the negative effects of workplace incivility and rudeness, which is an area of research expertise for Dr. Ferguson.
Before attending Utah State University, recent Huntsman graduate Jordan Phillips gained a less formal education — one that involved Howitzer guns, a journey to Iraq, and proved to be every bit as valuable as his business administration degree.

Apr 22, 2013

It all started with an idea — an idea that then became a reality. First senior Kevin Schmidt and two other Huntsman students created an approach that allowed companies to advertise more effectively to college students, and then the Flash Marketing Group was born.
Two Huntsman students, Doug Deakin and Matt Brown, were named among the 25 winners of the Top 25 Student- Founded Businesses in Utah. The awards were given by the nonprofit “Utah Student 25” at the Utah Student 25 Awards Gala March 14 at the University of Utah. Doug Deakin, founder of Organic ...Click here for more
My experience with Dr. Chad Albrecht was life changing in a literal sense. I was privileged to collaborate with him on several research projects while working on my undergraduate degree at USU. One project, on how management styles are shifting, led to a presentation at the Mountain Plains ...Click here for more

Apr 19, 2013

Every year children across the country mix up their best brew, hand-letter signs, and test their parents’ support levels by opening makeshift lemonade stands. During Entrepreneurship Week, USU students, armed with a grownup understanding of marketing, were given a chance to show off how they would ...Click here for more
In summer semester 2013, the Jon M. Huntsman School of Business will offer students a new opportunity to earn an entrepreneurship minor in just six weeks. Six two-credit classes are offered, and students will identify a business opportunity to develop throughout the six-week period.

Mar 15, 2013

One might think that a proposal to save water during a drought would be an easy sell. We discovered that it was not. We knew that, according to theory, in the world of marketing if you aren’t prepared to adjust your approach until your message connects with your audience’s hearts and not just ...Click here for more
It’s not often that most people have the opportunity to argue with each other in front of a crowd of people and a panel of judges, but on Feb. 21, students from across the USU campus did just that. They were discussing different ethical situations in the Fourth Annual Ethics Bowl. Hosted by the ...Click here for more
In search of finding a quantifiable way to measure training efforts, Skullcandy turned to USU students for a help during the Jon M. Huntsman School of Business Marketing Case Competition. The competition put participants into a real-life training and marketing situation as teams of two to five ...Click here for more