Marketing Major

A Marketing degree prepares students to manage the brand management and marketing needs of companies. Students learn market analytics, buyer behavior, marketing communication, and global marketing strategy. The major ensures that graduates are equipped with the skills to build strong brands and position products to effectively compete in the marketplace, perform rigorous market analysis, write marketing plans, lead sales teams and manage business accounts.

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Marketing Major Requirements


About This Degree

Marketing is an interdisciplinary career path in business. A marketing degree can open many doors in a wide range of industries, including advertising, media, and sales activities. The modern marketer understands and influences buyer and seller behavior. Within the socio-economic and political environment, the marketer plans, prices, promotes, and distributes goods and services.

The marketing program is housed in the Jon M. Huntsman School of Business, the oldest business school west of the Mississippi. USU has offered business degrees since 1894 and has long held prestigious accreditation from the Association to Advance Collegiate Schools of Business (AACSB) International and continues to be on the forefront of advanced business education.

Students will receive a BS by completing all required courses in their major. To receive a BA, students must also gain proficiency in one or more foreign languages.

Career Options

With a degree in marketing, you will be qualified for the following careers:

  • Sales
  • Advertising
  • Retail
  • Customer relations
  • Purchasing and procurement
  • Brand management
  • Market research
  • Product management
  • Public relations specialist
  • Sales representative
  • Investment manager
  • Media planner
  • Financial services
  • Marketing assistant