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Sterling Bone

Sterling Bone

Associate Professor
Departments: Management
Location:  Business 302B
Office Phone:  435.797.9631
Fax:  435.797.1091


Ph.D., William S. Spears School of Business, Oklahoma State University, 2006
M.B.A., Utah State University, Logan, Utah, 2001
B.A., Utah State University, Logan, Utah, 2000


Sterling A. Bone, Assistant Professor of Marketing in the Management Department at the Jon M. Huntsman School of Business is inspired by the passions of his students. As a proud two-time alumnus of USU, Dr. Bone was the beneficiary of life-altering mentors while he was a student. Paying it forward to his Aggie students, Dr. Bone is engaged with students on various research projects, including: the unintended consequences of marketing the American dream, the experience of restricted access to services for ethno racial minorities, the effect of marketing “princesses” on mother-daughter collective self-esteem and self-identity, and holistic feedback management systems to measure voice of the customer and voice of the employee.

Dr. Bone received his B.A. (2000) and M.B.A. (2001) from Utah State University where he also served on the President’s Leadership Council (1994-1995, 1997-2000). He received his Ph.D. from Oklahoma State University in 2006.

His research has appeared in the Journal of Consumer Research (forthcoming), Journal of Service Research, Journal of Public Policy & Marketing, and other notable journals. He currently serves on the serves on the Arizona State University Center for Services Leadership research faculty network, and the editorial review boards of the Journal of Public Policy & Marketing and the Journal of Business Research. He has received many awards for his research and teaching including the Huntsman School Undergraduate Research Mentor of the Year (USU), Outstanding Teacher in the Business Management Department (BYU), finalist for the Merrill J. Bateman Student Choice Award (BYU), nominee for the Brigham Award (BYU), and the Outstanding Graduate Student Instructor (OSU).

His teaching is focused on strategic selling, account management, business development and marketing skills. Sterling’s students have launched sales and marketing careers with many Fortune 500 companies. In 2012, Sterling’s LinkedIn profile was among the top 5% viewed, which is a tribute to his loyal student alumni and corporate partners. He has received many awards for his teaching including the Outstanding Teacher in the Business Management Department (BYU), finalist for the Merrill J. Bateman Student Choice Award (BYU), nominee for the Brigham Award (BYU) and the Outstanding Graduate Student Instructor (OSU).
Prior coming to USU, Dr. Bone was at Brigham Young University.

Prior to his academic career, Sterling worked as a sales professional in residential and commercial real estate. In his free time, Sterling enjoys long-distance running, fly-fishing, farming, and traveling with his wife and three sons. He can be reached at


Undergrad Research Mentor of the Year - 2014

Related Huntsman News Articles

Minority Entrepreneurs Face Added Challenges (The Huntsman Post - July 2014)
GoPro Marketing Competition (The Huntsman Blog - April 2014)
Undergraduate Student Presents Research at International Marketing Conference (The Huntsman Blog - April 2014)
First-Ever Marketing Week (The Huntsman Post - March 2014)
USU "Sales Jedi" Enter State-Wide Competition and Leave With Top Prizes (The Huntsman Post - December 2013)
Master Class: Young Rebels Become Sales Jedi Knights in Management Course (Huntsman Alumni Magazine - Fall 2013)


Sterling Bone Interview on Channel 4 About "Princess Marketing"

Name Title Phone Location Email
Albrecht, Chad Associate Professor of Management & Associate Academic Director of the MBA Program (435) 797-2365 Business 416
Alder, Suzette Business Assistant II 435.797.1789 Business 415
Allen, Daniel Senior Lecturer 435.613.5245 UMC 5035
Allred, Scott Lecturer 435.919.1281 UMC 5035
Anderson, Douglas D. Dean & Professor of Management 435.797.2376 Business 511
Arrington, Christine Senior Lecture 435.797.2338 Business 306A
Bartkus, Ken Professor 435.797.3891 Business 302A
Benson, Brad Executive-In-Residence 435.797.6647 Business 502
Bone, Sterling Associate Professor 435.797.9631 Business 302B
Brocato, Deanne Assistant Professor 435.797.7388 Business 306A
Brough, Aaron R. Assistant Professor 435.797.1658 Business 302
Brown-Bankhead, Lindi MBA Program Coordinator & Advisor 435.797.2360 Business 108
Callister, Ronda R. Professor of Management 435.797.1905 Business 408
Champlin, Natalee Administrator of the Jeffrey D. Clark Center for Entrepreneurship 435.797.1107 Business 309M
Cook, Alison Associate Professor 435.797.7654 Business 404
Davis, James Department Head, Faculty Chair and Director of the MBA Program, and Professor 435.797.3882 Business 411
Ferguson, John Lead Faculty Fellow, Senior Lecturer 435.797.0997 Business 702
Ferguson, Merideth Associate Professor 435.797.3982 Business 410
Gardner, Tim Associate Professor 435.797.3037 Business 405
Gibson , Cynthia Lecturer in Business Management, Box Elder County Economic Development Liaison 435.919.1306 UMC 5035
Glauser, Michael Clinical Professor of Management, Executive Director of the Jeffrey D. Clark Center for Entrepreneurship 435.797.8215 Business 309M
Hammond, Scott Clinical Professor 435.711.1702 CB 114G Roosevelt
Hanks, Steven Associate Professor and Director of Distance Education, Accreditation and Assessment 435.797.2373 Business 414
Herrmann, David Executive-In-Residence 435.797.2287 Business 402
Hinckley, Martin Adjunct Professor 435.734.9584
Holland, Daniel Associate Professor, Huntsman Scholar Lead Faculty Fellow 435.797.3132 Business 418
Kannan, Vijay Executive Director of International Programs, Professor 435.797.7212 Business 412
Lee, Konrad Associate Professor 435.797.5090 Business 406
Leftwich, Steve MBA Career Program Manager 435.797.8916 Business 310
Li, Kunpeng Assistant Professor 435.797.7386 Business 419
McConkie, Katherine Associate MBA Director & Advisor 435.797.1773 Business 108
McEvoy, Glenn Professor 435.797.2375 Business 403
Olson, Jacob Adjunct Faculty 435-512-8141
Pond, Julie Program Coordinator 435.797.9063 Business 101
Ray, Kristal R. Assistant Professor 435.283.7650 Ephraim Campus - HiTec 142
Robins, Dawsey Staff Assistant MBA: 435.797.3624 / Management: 435.797.4062 MBA: BUS 108 / Management: BUS 415
Schulz, Eric Senior Lecturer 435.797.8216 Business 308
Snyder, Ken Executive Dean and Chief Administrative Officer 435.797.1387 Business 507
Sparrow, Brayden Entrepreneur in Residence 435.797.1107 BUS 309
Stafford, Edwin Professor 435.797.3890 Business 304
Thue, Matthew Adjunct Faculty 909-348-7269
Warnick, Alan Associate Department Head, Principal Lecturer 435.797.2301 Business 407
Washburn, Nathan Associate Professor of Management 480.246.2084 Business 420
Winn, Brad Clinical Associate Professor, Organizational Leadership and Strategy Director, MHR Executive Program & Associate Director, Professional MBA 435.851.2002 Granite School District (SLGRSD) 504