Ph.D., William S. Spears School of Business, Oklahoma State University, 2006
M.B.A., Utah State University, Logan, Utah, 2001
B.A., Utah State University, Logan, Utah, 2000
Sterling A. Bone, Assistant Professor of Marketing in the Management Department at the Jon M. Huntsman School of Business is inspired by the passions of his students.
As a proud two-time alumnus of USU, Dr. Bone was the beneficiary of life-altering mentors while he was a student. Paying it forward to his Aggie students, Dr. Bone is engaged with students on various research projects, including: the unintended consequences of marketing the American dream, the experience of restricted access to services for ethno racial minorities, the effect of marketing “princesses” on mother-daughter collective self-esteem and self-identity, and holistic feedback management systems to measure voice of the customer and voice of the employee.
Dr. Bone received his B.A. (2000) and M.B.A. (2001) from Utah State University where he also served on the President’s Leadership Council (1994-1995, 1997-2000).
He received his Ph.D. from Oklahoma State University in 2006.
His research has appeared in the Journal of Consumer Research (forthcoming), Journal of Service Research, Journal of Public Policy & Marketing, and other notable journals.
He currently serves on the serves on the Arizona State University Center for Services Leadership research faculty network, and the editorial review boards of the Journal of Public Policy & Marketing and the Journal of Business Research. He has received many awards for his research and teaching including the Huntsman School Undergraduate Research Mentor of the Year (USU), Outstanding Teacher in the Business Management Department (BYU), finalist for the Merrill J. Bateman Student Choice Award (BYU), nominee for the Brigham Award (BYU), and the Outstanding Graduate Student Instructor (OSU).
His teaching is focused on strategic selling, account management, business development and marketing skills.
Sterling’s students have launched sales and marketing careers with many Fortune 500 companies.
In 2012, Sterling’s LinkedIn profile was among the top 5% viewed, which is a tribute to his loyal student alumni and corporate partners.
He has received many awards for his teaching including the Outstanding Teacher in the Business Management Department (BYU), finalist for the Merrill J. Bateman Student Choice Award (BYU), nominee for the Brigham Award (BYU) and the Outstanding Graduate Student Instructor (OSU).
Prior coming to USU, Dr. Bone was at Brigham Young University.
Prior to his academic career, Sterling worked as a sales professional in residential and commercial real estate.
In his free time, Sterling enjoys long-distance running, fly-fishing, farming, and traveling with his wife and three sons.
He can be reached at email@example.com.
Minority Entrepreneurs Face Added Challenges (The Huntsman Post - July 2014)
GoPro Marketing Competition (The Huntsman Blog - April 2014)
Undergraduate Student Presents Research at International Marketing Conference (The Huntsman Blog - April 2014)
First-Ever Marketing Week (The Huntsman Post - March 2014)
USU "Sales Jedi" Enter State-Wide Competition and Leave With Top Prizes (The Huntsman Post - December 2013)
Master Class: Young Rebels Become Sales Jedi Knights in Management Course (Huntsman Alumni Magazine - Fall 2013)
Sterling Bone Interview on Channel 4 About "Princess Marketing"
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