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Sterling Bone

Sterling Bone

Associate Professor
Departments: Management
Location:  Business 302B
Office Phone:  435.797.9631
Fax:  435.797.1091


Ph.D., William S. Spears School of Business, Oklahoma State University, 2006
M.B.A., Utah State University, Logan, Utah, 2001
B.A., Utah State University, Logan, Utah, 2000


Sterling A. Bone, Assistant Professor of Marketing in the Management Department at the Jon M. Huntsman School of Business is inspired by the passions of his students. As a proud two-time alumnus of USU, Dr. Bone was the beneficiary of life-altering mentors while he was a student. Paying it forward to his Aggie students, Dr. Bone is engaged with students on various research projects, including: the unintended consequences of marketing the American dream, the experience of restricted access to services for ethno racial minorities, the effect of marketing “princesses” on mother-daughter collective self-esteem and self-identity, and holistic feedback management systems to measure voice of the customer and voice of the employee.

Dr. Bone received his B.A. (2000) and M.B.A. (2001) from Utah State University where he also served on the President’s Leadership Council (1994-1995, 1997-2000). He received his Ph.D. from Oklahoma State University in 2006.

His research has appeared in the Journal of Consumer Research (forthcoming), Journal of Service Research, Journal of Public Policy & Marketing, and other notable journals. He currently serves on the serves on the Arizona State University Center for Services Leadership research faculty network, and the editorial review boards of the Journal of Public Policy & Marketing and the Journal of Business Research. He has received many awards for his research and teaching including the Huntsman School Undergraduate Research Mentor of the Year (USU), Outstanding Teacher in the Business Management Department (BYU), finalist for the Merrill J. Bateman Student Choice Award (BYU), nominee for the Brigham Award (BYU), and the Outstanding Graduate Student Instructor (OSU).

His teaching is focused on strategic selling, account management, business development and marketing skills. Sterling’s students have launched sales and marketing careers with many Fortune 500 companies. In 2012, Sterling’s LinkedIn profile was among the top 5% viewed, which is a tribute to his loyal student alumni and corporate partners. He has received many awards for his teaching including the Outstanding Teacher in the Business Management Department (BYU), finalist for the Merrill J. Bateman Student Choice Award (BYU), nominee for the Brigham Award (BYU) and the Outstanding Graduate Student Instructor (OSU).
Prior coming to USU, Dr. Bone was at Brigham Young University.

Prior to his academic career, Sterling worked as a sales professional in residential and commercial real estate. In his free time, Sterling enjoys long-distance running, fly-fishing, farming, and traveling with his wife and three sons. He can be reached at


Undergrad Research Mentor of the Year - 2014

Related Huntsman News Articles

Minority Entrepreneurs Face Added Challenges (The Huntsman Post - July 2014)
GoPro Marketing Competition (The Huntsman Blog - April 2014)
Undergraduate Student Presents Research at International Marketing Conference (The Huntsman Blog - April 2014)
First-Ever Marketing Week (The Huntsman Post - March 2014)
USU "Sales Jedi" Enter State-Wide Competition and Leave With Top Prizes (The Huntsman Post - December 2013)
Master Class: Young Rebels Become Sales Jedi Knights in Management Course (Huntsman Alumni Magazine - Fall 2013)


Sterling Bone Interview on Channel 4 About "Princess Marketing"

Name Title Phone Location Email
Albrecht, Chad Associate Professor of Strategy & Associate Academic Director of the MBA Program 435.797.2365 Business 416
Alder, Suzette Business Assistant II 435.797.1789 Business 415
Allen, Daniel Senior Lecturer 435.613.5245 Price Campus
Allred, Scott Lecturer 435.919.1281 Brigham City Campus
Anderson, Douglas D. Dean & Professor of Management 435.797.2376 Business 511
Baird, Barbara Undergraduate Advisor 435.797.2272 Business 309
Bartkus, Ken Professor 435.797.3891 Business 302A
Bone, Sterling Associate Professor 435.797.9631 Business 302B
Brocato, Deanne Assistant Professor 435.797.7388 Business 306
Brough, Aaron R. Assistant Professor 435.797.1658 Business 302
Callister, Ronda R. Professor 435.797.1905 Business 408
Cook, Alison Associate Professor 435.797.7654 Business 404
Crane, Bret Assistant Professor 435.797.6647 BUS 402
Davis, James Department Head, Faculty Chair and Director of the MBA Program, and Professor 435.797.3882 Business 411
Edgeman, Rick Shingo Institute Research Director & Clinical Professor of Management 435.535.9963 Lundstrom 126
Ferguson, John Lead Faculty Fellow, Senior Lecturer 435.797.0997 Business 702
Ferguson, Merideth Associate Professor 435.797.3982 Business 410
Gardner, Tim Associate Professor 435.797.3037 Business 405
Gibson , Cynthia Lecturer 435.259.7432 Moab Campus
Glauser, Michael Clinical Professor, Executive Director of the Jeffrey D. Clark Center for Entrepreneurship 435.797.8215 Business 309M
Hammond, Scott Clinical Professor 435.711.1702 Uintah Basin Campus
Hanks, Steven Associate Professor and Director, HR Graduate Studies 435.797.2373 Business 518
Hartwell, Christopher Assistant Professor 425.797.5782 Business 403
Herrmann, David Senior Lecturer 435.797.2287 Business 402
Holland, Daniel Associate Professor, Huntsman Scholar Lead Faculty Fellow 435.797.3132 Business 418
Kannan, Vijay Associate Dean for Academic Affairs and Executive Director of International Programs 435.797.7212 Business 412
Larsen, Cindy O. Staff Assistant 435.797.4062 BUS 415
Lee, Konrad Associate Professor 435.797.5090 Business 406
Leftwich, Steve MBA Career Development Manager 435.797.8916 Business 310
Li, Kunpeng Assistant Professor 435.797.7386 Business 419
Lindsey, Joanie Program Coordinator 435.797.9753 BUS 101
Loveland, Dannon MBA Staff 435.797.3624 Business 315
McConkie, Katherine Associate MBA Director & Advisor 435.797.1773 Business 108
Pond, Julie Program Administrator 435.797.9063 Business 101
Ray, Kristal R. Assistant Professor 435.283.7650 Ephraim Campus - HiTec 142
Robins, Dawsey Program Coordinator and Advisor 435.797.2360 Business 108
Roper, Strat Lecturer 435-919-1306 Brigham City Campus
Schulz, Eric Senior Lecturer 435.797.8216 Business 308
Snyder, Ken Executive Dean, Jon M. Huntsman School of Business 435.797.1387 Business 507
Sparrow, Brayden Entrepreneur-in-Residence 435.797.1107 BUS 309M
Stafford, Edwin Associate Department Head and Professor 435.797.3890 Business 304
Thunell, Andy Administrator of the Jeffrey D. Clark Center for Entrepreneurship 435-797-1107 Business 311
Warnick, Alan Principal Lecturer 435.797.2301 Business 407
Washburn, Nathan Associate Professor 435.797.2273 Business 420
Winn, Brad Professional of Practice Associate Professor, Organizational Leadership and Strategy Director, MHR Executive Program & Associate Director, Professional MBA 435.851.2002 Granite School District (SLGRSD) 504
Woolstenhulme, David Vice Provost/Senior Lecturer 435.797.7910 406 DE