Marketing
Business Administration Department
Advising Information
Advisor: Candice Nyman
Office: Business 309
Phone Number 435.797.2272
Email: candice.nyman@business.usu.edu
Why choose a degree in marketing?
Modern marketing consists of a system of activities designed to help the marketer understand and influence buyer and seller behavior. Within the socio-economic and political environment, the marketer must plan, price, promote, and distribute want-satisfying goods and services to society.
What types of jobs are available to those with a degree in marketing?
A marketing degree will lead to careers in sales, customer relations, purchasing and procurement, advertising, retailing, distribution brand management, and market research and other similar activities.
Degree path in marketing
Strategies to prepare for a job in marketing
- Most entry-level positions for marketing majors reside in sales.
- Gain experience through internships, summer and part time experience, even if unpaid.
- Join the American Marketing Association student chapter and seek leadership roles.
- Increase the ability to analyze and interpret data.
- Develop excellent communication skills and the ability to work well with others.
- Engage in personal networking to increase job possibilities.
Student Experiences
"After two years of bouncing around from major to major, I found what I was looking for in Utah State University's Jon M. Huntsman School of Business . The curriculum of this college is unmatched, in my opinion, by any other at this institution. Its faculty, its endless research, its accreditation status, and its atmosphere are just a few of the alluring attributes it possesses. I am confident that my knowledge of the marketing, management, and financial pieces of the business puzzle are going to catapult me into the job force at high altitudes. My decision to study marketing at Utah State University makes me more marketable upon graduation than any other decision I could have made."
Ashley Thompson
"I came to Utah State University as an art major. Upon arrival, I decided that marketing was a good mix of creativity and interacting with the public. From the moment I changed my major, I knew Business Administration was a good home for me. More than the classes, it was the professors and my wonderful counselor who taught me to believe that I can make a difference."
Christopher Abbott