Scott Alan Draper – B.S., Marketing, 1994; M.A., Master of Business Administration, 2004
When the City of Burley learned their long-time golf pro Mike Williams was leaving the area, it used the opportunity to hire a PGA Golf Professional with marketing and golfing experience. They found that man in Scott Draper, a graduate of Utah State University and long-time PGA Golf Professional. Draper came to Burley from South Gate Golf Club in St. George, Utah. Draper met with the Burley City Council on Tuesday, asking for their support in renaming the golf course and allowing him to market the course with golf specials designed to add rounds of golf to out-of-area players. Draper suggested working with local motels to establish a transient rate to those passing through town on I-84. The discounts would only apply to weekend play. Green fees would be collected by the motels where the golfer was staying. These institutions would then be billed for as many rounds of golf as they had scheduled for their guests. Draper said programs like this have been widely successful in other golf markets. Another of Draper’s goals was to give the golf course a name more fitting of the type of play it provides. Municipal courses typically have a lackluster reputation in the golfing community, but the Burley Golf Course is a cut above most municipal courses, said Draper. He suggested three names for consideration. River’s Edge at Burley, Crooked Tree at Burley and Crooked River at Burley. The logo he presented had the design of one of Burley’s mature Russian olive trees with a splash of blue at the bottom that depicted the river. Councilman Bryce Morgan questioned the use of the word ‘crooked’ as it has a negative connation. Draper said none of the names were final and suggested the council put some thought into alternative names. Audience member Vaughan Egan commented on the view golfers see as they are approaching the clubhouse on hole number nine. “That’s a beautiful site,” said Egan. The council tabled any decision on renaming the course until their next meeting on August 5th. In other action, the council debated the purchase of 25 golf carts that would upgrade one third of the fleet. Options for the purchase as well as the lease of carts were discussed. The city is considering Yamaha, EZ Go and Club Car brands of carts. Prices on all three brands were comparable. One option the city hadn’t spent much time considering was purchasing used carts. In 2009 the city replaced all of its golf carts with three-year-old carts that had new batteries. These carts have performed well and according to City Administrator Mark Mitton, have had a low cost of ownership. Councilman Randy Hawkins asked the council to table the purchase of carts until the council had more time to evaluate the purchase of 25 used golf carts. The council agreed and postponed any decisions on carts until their August meeting.